After South Africa we felt inspired to continue working and cooperating with artisans in other countries. The idea of going to Vietnam started taking shape, and eventually we established contact with UMA, a Vietnamese furniture company.
After eating a lot phó bò – and trying to cross the busy streets of Hanoi without getting run over by a motorbike loaded with pigs – we came into contact with sea grass and plastic weavers in Ho Chi Minh City. These Vietnamese crafters usually make small bowls with paper thread fixed around rolls of sea grass. After spending some time with the weavers and rethinking our first ideas, we realized that we could scale up the dimensions of the rolls. And having seen people in the streets selling hammocks made out of colorful thread we found the right combination. And fortunately the owner Nam Phuong spoke English so that we could communicate our ideas more than just – Xin chào (hello).
We worked together with Swedish illustrator Malin Koort, who helped us develop the patterns for the series. A pixelated mix inspired by a swedish pattern tradition.
Gradually the Superheroes series took form. A lounge concept merging Vietnamese crafts and Scandinavian design. Called Superheroes because we felt the Vietnamese people were almost like Superheroes, being so polite and not at all bitter towards strangers after all the wars that has troubled the country. Also thanks to the strong and vibrant colours of the pieces almost looking like a superhero costume.